BUSS is an official business partner of Allianz Life Indonesia. Our work started from the concept “a continuing work in progress”, where we perceived life as a constant strive to reach new heights. We divided the areas by the names of daily activities, communicating what makes a balanced life.
One of the environmental graphic elements such as the pictogram is characterized by dynamic, pen-like strokes to further communicate its concept. Another aspect of the EGD such as the opening graphic ambient is a translation from the client’s core concept, the graphics are implemented in incomplete forms that complete each other, creating readable letters.
The pictogram is characterized by dynamic, pen-like strokes to further communicate its concept. The names of different areas are taken from activities that create a balanced life. The signages are formed from galvanized frames and acrylic.
The opening graphic ambient is a translation from the client’s core concept. The graphics are implemented in incomplete forms that complete each other, creating readable letters.
