Lembur Urang – N U S A E

A tourist village located in the hills area of Lembang, West Java. The underlying purpose of Lembur Urang is to present an authentic Sundanese ancient culture and agricultural tradition from Kasepuhan Ciptagelar that has been preserved from the year of 1368 to a larger audience.

We take visual cues from the elements of Kasepuhan Ciptagelar’s agricultural culture then translate them into the logo design of Lembur Urang. While the signage design for Lembur Urang is a combination of traditional Sundanese house/granary roof characteristics, structured with a minimalist, function-oriented modern design.