The founder Dicky Sukmana obtained his bachelor degree in Architecture from Parahyangan Catholic University before continuing his study at London College of Fashion. He was once nominated as a finalist of International Youth Creative Entrepreneur (IYCE) Fashion Award and IYCE Communication Award by 2008 British Council. In 2009, he served as Indonesian Committee for Asia Pacific Creative Entrepreneur Congress in Cebu, Philippines. He’s named as 100 Most Influential Youth, Women, Netizen (YWN) of 2011 by The Marketeers.