All his life, Shady Dhamar enjoyed drawing. When he was a kid, he often participated in drawing competitions. This lifelong interest lead him to study architecture after he finished high school. During his college years, he discovered about grid system which immediately piqued his curiosity. The concept of grid system and how to apply it became a personal interest of Shady, to the point of him asking about it to his graphic design major friends. Today, he continues to explore the fundamentals of graphic design and typography in Nusae.